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Your Guide to Leading the Next Generation in a Post-Christian Culture


Gen Z Is Living In A Different World

Today’s teens are living in a different world, a world with new rules. Do you know what Gen Z is facing? Do you want to know how to help lead them through the toughest questions they encounter each day?  We have the research, but now what? In Gen Z Lab we’ve gathered thought leaders to help you understand the unique challenges facing Gen Z and equip you to lead the next generation in a post-Christian culture.


That’s why we created Gen Z Lab

Who is Gen Z?

Gen Z has arrived and are ready to make their mark. Born between 1999 and 2015, these “screenagers” are the most diverse generation in American history. And they aren’t just carbon copies of the millennials; no, Gen Z is unique in its own right. This generation is passionate, socially aware, and achievement oriented. They need to be equipped with a biblical view of the world.



What is Gen Z Lab?

The Gen Z Lab is your guide to leading the next generation in a post-Christian culture. People have been studying Millennials for years. But now we need to get ready for the next, next generation—Gen Z.

In a groundbreaking, nationally representative study Impact 360 Institute partnered with the Barna Group to examine what today’s teenagers believe about the biggest questions of life and what is shaping them. As we released this research in 2018, the number one question was what do we do with it? What now and where do we start? The Gen Z Lab is our answer. 

Jonathan Morrow, Director of Cultural Engagement at Impact 360 Institute, in conversation with other thought leaders (including Sean McDowell, Trip Lee, Christopher Yuan, Brett Kunkle, and others) engage Gen Z’s toughest questions and challenges while highlighting their greatest opportunities to fulfill God’s calling on their lives.

You will come away better equipped to champion a new generation as they learn to navigate a post-Christian culture.


"It is no longer someone else's job to worry about the next generation and what kind of leaders they will be. It is our responsibility as Christian leaders to work to produce young people who are grounded in Truth and who are willing to influence the world by living Christ-focused lives. Impact 360 Institute offers programs designed to meet this challenge, and believe me, the next generation of leaders will be better because of it."

Josh McDowell
Apologist and Author of “Evidence That Demands a Verdict,” and more

"I can't think of anything better between high school and the college years than to set aside time to discover God, explore the world and fine-tune your vision for the rest of your life. That's what Impact 360 is all about, combining great teaching with practical experience preparing your role in God's amazing story."

Louie Giglio
Pastor, Passion City Church, Passion Conferences, sixsteps records

"Over the last 40 years, I’ve had the privilege of traveling and speaking in all 50 states, and in countries across the sea. I’ve spoken in hundreds of venues—churches, campuses, communities and so on. And in that period of time, there is a small handful of ministries that rise above all the rest. Near the top of that list is Impact 360. I have never seen an organization do such a good job of nurturing and training and developing solid Christian disciples as Impact 360 Institute. From the facilities, the excellent training of their faculty, to the young men and women that mentor and disciple the students, Impact 360 Institute has it all."

J.P. Moreland
J.P. Moreland, distinguished professor of philosophy at Talbot School of Theology, author of “Love Your God With All Your Mind,” and more

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